Comment les logiciels de mesure de l'expérience citoyenne transforment la gouvernance locale

The spectacle of AFCON 2025 in Morocco is not merely a sporting fixture; it is a continental masterclass in customer journey engineering.  With millions of fans transitioning between nine distinct urban centers, the tournament is the ultimate proof-of-concept for how service, technology, and empathy can coalesce to create a unified, high-emotion experience. For us at Monexpe, the fan journey at AFCON is the perfect microcosm of the modern customer journey across any industry:

Customer Relationship Management (CRM) has become the backbone of modern business. Yet, its true power lies not only in the software itself but in the quality of the data it manages. In today’s digital economy, where personalization and trust define customer loyalty, effective data management is no longer optional, it’s essential.