From Criticism to Growth: Managing Negative Online Reviews for Doctors

In the medical sector, Google patient reviews are now a key factor in choosing a practitioner.

As online appointment booking has grown in recent years, Google has also implemented new solutions to optimize this experience.

In this article, we will look at the right solutions to better manage negative patient reviews for doctors online and how to boost your practice's visibility on Google.

Specific techniques for managing patient reviews on Google:

According to a Moz study, 70% of users trust local information, and a well-completed profile can increase your visibility in local search results (Moz, 2020).

Good organization is important to successfully navigate your online space.

It is therefore crucial to include information such as your name, address, telephone number, opening hours, and photos of your establishment.

In fact, a complete profile improves your visibility in local searches and gives a positive first impression to potential patients.

In this case, A well-completed Google My Business profile is essential.

Additionally, you can make sure to integrate relevant keywords related to your services, you increase your chances of appearing in Google searches.

For example, if you are a cardiologist, mention terms like “cardiac care” or “cardiology consultation”. This not only helps optimize your profile but also shows your expertise.

Additionally, it is very helpful to take the time to respond to all reviews, whether positive or negative.

A study by BrightLocal found that 73% of consumers believe businesses that respond to reviews are more trustworthy (BrightLocal, 2021).

For positive reviews, thank patients and express your gratitude.

However, to successfully handle negative online reviews for doctors, it's best to remain calm and professional, and address concerns by offering to discuss them privately, which shows that you value feedback and are willing to improve the patient experience.

Finally, always after a consultation, do not hesitate to ask for feedback. You can send a follow-up email or SMS with a direct link to your Google My Business page. Explain that their feedback is valuable for improving your services.

In this way, you stay close to your patients and gain their trust, while being committed to a process of continuous improvement.

Take care of your patients, and they will take care of you!

Contact us today or write to us at infos@monexpe.com to discover how we can transform your patient relationship into a strategic asset!

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